Dan Nedelko : Internet Marketer

We've begun a new relationship with Anglo Swiss Resources over at Honeypot Marketing.

The main basis of the program involves the following program components:

1. Viral distribution.
2. Buzz Marketing.
3. Brand Awareness.
4. Conversion Optimization (On Site).

Many times we will hear over at Honeypot how confusing our business is to those not familiar with internet marketing. Here's the elevator pitch:

How do you structure your site and content to both attract customers and turn them into customers once they reach the site.

It really is just that simple. In order to achieve these goals we utilize a number of techniques which help us to achieve this goal:

1. Define the entry points into the website. Most sites define one single entry point into the site which is like creating one piece of promotional material for every client you may have. We help to creating a strong relevance between the customer and the message.
2. Define content distribution channels. There are numerous ways to deliver your message to web visitors and just as many channels to drive them into your website. For example rich media advertisments, endorsement articles (blogs, etc), Search Engines (SEO), Search Engine Marketing such as Google Adwords (SEM), viral channels (content sites such as 9 Rules or Digg)
3. Optimize the message to appeal to the above channels and then entice users to enter your site through the strategically defined entry points.
4. Analyse the performance, test and revise the process. Once we've begun the process we further optimize it to ensure that your website is creating the highest possible return on investment.

That's the most basic overview of Honeypot available. We are very excited to be working with Anglo Swiss on this new project. Through this initial engagement we'll be looking to break new ground in terms of capturing a younger invcestment community, bring web 2.0 concepts into the world of investment and create an ongoing system for viral marketing which be interesting and very effective.

Here's a bit of background on Anglo Swiss Resources.

«Anglo Swiss Resources holds gold (British Columbia) and diamond (North West Territories) properties in close proximity to successful mining operations. The Company has completed its 2007 drilling on the Fry Inlet diamond project.